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International journal of mobile marketing

Name: International journal of mobile marketing

File size: 258mb

Language: English

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IJMM provides academics, students, and industry professionals to share their research on how the mobile channel can be effectively used for marketing.

The award winning MMA International Journal of Mobile Marketing (IJMM) is published twice annually. The journal provides a medium for academics, students.

IJMM or International Journal of Mobile Marketing is the only major on Mobile Advertising and Marketing. We (co-authors of the Mobile Advertising book). International Journal of Mobile Communications, from Inderscience Publishers, Integrated mobile marketing communications; Wireless advertising/CRM. Canada Section of MMA's International Journal of Mobile Marketing Canadian mobile 'know-how' is featured in this special section of the MMA's International.

of publications in the area of mobile marketing in existing journals and. conferences. International Journal of Advertising, Operations Research, and MIT Sloan. International Journal of Mobile Communications | The world of mobile communications The impact of mobile marketing on online consumer buying behavior. International journal of mobile marketing. Imprint: Boulder, CO: Mobile Marketing Association, c; Physical description: v. ; 28 cm. It provides the trend and common approach in mobile marketing research.

The paper International Journal of Interactive Mobile Technologies. ISSN: International Journal of Information Management journal homepage: www. tradapprejla.website Review. Mobile marketing research: The-state-of- the-art.

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